CLEAN OCEAN BUSINESS – WEBSITE IN PROCESS
Contact: CARRIE TODER and leave your email message
Carrie
Toder
P.O. Box 7651
Santa Cruz, CA 95061
carrie@imagics.com
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Corporate Communications Director
Creative Art
Director
Marketing and Advertising
Graphic Design, Illustrations
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SUMMARY
As a marketing communications consultant and creative director,
I conceive, design and manage large teams of creative individuals to produce a multitude of advertising and marketing materials for fortune 100 companies and start-up ventures for world-wide advertising, distribution and sales.
PROFESSIONAL OBJECTIVE
To provide reliable, high level marketing & corporate communications support and services: developing brands, identifying demographics and markets; conceiving, designing and producing advertising campaigns, brochures, corporate identity, direct mail, illustrations, packaging, point-of-purchase, poster design, print advertising, publication & book design, videos, DVD's web design and GUI.
My diverse client list span the following industries: high-technology, electronics, telecommunications, food, health care, education, political, manufacturing, construction, banking, financial, information technology, real estate, retail trade, music, arts, entertainment and publishing.
SUMMARY OF PROFESSIONAL EXPERIENCE
Art Director, Marketing Communications
- Created brands and products for regional, national and international markets.
- Managed,
directed and supervised all phases of international graphic art production,
including the initial concept development, design, production, photography,
and printing of advertising, sales collateral, packaging and technical
illustrations for publications for worldwide distribution of Fortune
500 companies.
- Supervised
the purchasing of over 2.5 million dollars worth of printing annually.
Supervised off site translations for multiple language versions. Directed
and supervised photo-shoots and press checks.
- Researched,
coordinated and negotiated buy-outs for photography, copy writing,
typesetting, printing, color separations, and original artwork. Obtained
bids and prepared purchase requisitions for job estimating and billing.
Organized and maintained accounts payable, receivables and annual
budgets.
- Subcontracted,
directed and supervised agencies & artistic teams to meet crucial
production time tables. Established goals, priorities, and budget
requirements with departments and clients.
- Successfully
developed solutions to design issues for Corporate Marketing and Publications.
- Successfully
coordinated and executed many high priority projects simultaneously.
Marketing Consultant/Computer
Graphics/Video Production
- Developed designed and produced websites, banners, ads, web videos.
- Conceived, designed and produced marketing, sales and educational videos & DVD's.
- Conceived, designed and produced packaging, photography, illustrations and supportive materials.
- Created
illustrations, original designs, corporate art, packaging, brand advertising campaigns, catalogs, music tour books, annual reports advertising and retouched images using
computer graphics and hand techiques.
- Designed
original computer graphics, script and animation for several interactive training
demos for Apple Computer, providing print materials as well as all interactive animation and original artwork.
- Produced
storyboard comps, created interface design, illustrations & icons;
designed screen formats, assisted in script development, and integrated
script with animation for multimedia presentations.
- Designed
and produced direct mail, marketing collateral, retail packaging,
point-of-purchase, corporate brochures, print ads, album cover art
& promotions for corporations, publishers, retailers & entertainers.
- Designed
and produced full color slide presentations and business graphics
for marketing and sales.
- Created
sophisticated conceptual illustrations for advertising campaigns and
marketing collateral.
- Produced 3 minute commercial for Leigh Creek Development, Grand Teton Idaho, for KellyFoster; commercial sold all 44 real estate lots in first week exceeding it's expectation by a month.
- Directed and produced a series of cooking videos for Mugnaini Imports to promote wood fired ovens and cooking classes. Video's increased profit by 20% and increased clientle.
Marketing Consultant/Graphic
Design
- Designed
and produced corporate brochures, promotional sales literature, catalogs,
manuals, magazine and trade-show advertising, POP displays,packaging
and full-color overhead slides for the international, retail, trade,
and consumer markets.
- Created
and produced original graphic designs from the initial concept to
the final film and finished product.
Technical
Illustrator/Graphic Design
- Created
artwork for isometric and perspective drawings, including block diagrams,
forms & exploded views for software documentation and technical
manuals. Responsible for interpreting complex engineers' roughs into
technically refined camera ready line art. Produced technical manuals
and binders: work includes designing covers, formats, illustrations,
and mechanicals.
Airbrush
Art
- Highlighted
and shaded masks and costumes for the film Planet of the Apes. Created
and executed designs for clothing and fashion manufacturers. Designed
and airbrushed silk lampshades for top interior design firms. Created
editorial illustrations and cover art for books and magazines.
WORK
HISTORY/CLIENTS
Imagics Design
Santa Cruz, CA |
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Seagate
Technology
Scotts Valley, CA |
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Blue Lupin Foods
Bishop, CA |
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Apple
Computer
User Ed, Cupertino, CA |
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Artist on Art/ Nada Miljkovic
Santa Cruz, CA
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Victor
Technologies, Inc.
Scotts Valley, CA |
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Autos
for Auction, Inc
Contra Costa, CA |
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Mountain
Computer
Scotts Valley, CA |
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Kombuch Botanica
Santa Cruz, CA |
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ACS
Communications
Scotts Valley, CA |
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Mugnaini
Imports, LLC
Watsonville, CA |
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Intel
Corporation
San Jose, CA |
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MDISource.com
Menlo Park, CA |
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Dynatech
Computers
Scotts Valley, CA |
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Bill Graham Presents
Menlo Park, CA |
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Singer-Link
Corporation
Sunnyvale, CA |
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Borland
Inc.
Scotts Valley, CA |
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Security Pacific Bank
San Francisco, CA |
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Raytek
Corporation
Santa Cruz, CA
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Tigre
Object Systems
Santa Cruz, CA |
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WebCom,
Inc.
Santa Cruz, CA 95061 |
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American
Foods Corp.
Marin, CA |
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Global
Village Com, Inc.
Cupertino, CA |
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What
Fun!
Owner, Santa Cruz, CA |
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Knight-Ridder,
Inc.
Mt. View, CA |
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Lipton
Corporation
Santa Cruz, CA |
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Hello
Direct, Inc
San Jose, CA |
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Don
Post Studios
Hollywood, CA |
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REFERENCES
David
Cook, Vice President
Director
Information Security
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Jasper Wireless - Jive Software
501 Macara Ave., Suite 202
Sunnyvale, CA 94085
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Professional
Ref.
Personal Ref. |
Michael Bashista, Professor, Sculptor |
Santa Cruz, CA
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Professional
Ref.
Personal Ref. |
Deborah Gallo, 1st Vice President, Credit Systems |
Zions Bancorporation
San Diego, CA
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Professional
Ref.
Personal Ref. |
Nada Miljkovic
Organizer: TEDxSantaCruz
Founder: Artists on Art
Instructor: UCSC
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Professional
Ref.
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Andrea Mugnaini
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Mugnaini
Imports, LLC
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Professional
Ref. |
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